In 2024, Tenfly started working with a UAE-based online seller focused on entry-level monitors for Noon and local platforms. The client initially aimed for a low-cost 24-inch monitor to quickly test the market.
However, during sample evaluation, the low-cost panel showed limitations in brightness, color consistency, and long-term viewing comfort.
Client Requirements
- Panel: Priority on low-cost solution
- Size: 23.8-inch monitor
- Usage: Office work and light entertainment
- Pricing: Competitive pricing for fast market testing
Key Challenge
During testing and market evaluation, Tenfly found that:
- The low-cost panel had limited brightness and weaker color performance
- Long-time usage could lead to eye fatigue
- Similar low-end monitors in the market often received poor reviews due to display quality
This indicated that a purely low-price strategy might bring short-term sales, but not long-term success.
Project Solution
1.Recommended upgrading to a higher-quality IPS panel to improve brightness and display consistency.
2.Optimized display tuning to achieve a more natural and comfortable viewing experience.
3.Advised focusing on product quality and user experience, rather than only reducing cost.
Project Results
The client accepted the panel upgrade solution. Although the cost increased slightly, the overall product competitiveness improved significantly:
- Better display quality aligned with market expectations for IPS monitors
- The product shifted from a low-cost trial model to a stable selling product
- Customer feedback after launch was noticeably better than previous models
Future Cooperation
The project started with a low-cost trial (around 50 units).
After switching to IPS, the product gained better market acceptance, reaching 3000+ units in follow-up orders.
