In 2024, Tenfly met a Singapore-based distributor at a trade show. The client operates their own local monitor brand and supplies office monitors to Amazon DE and regional retail channels.
At the beginning, the client placed a 100-unit trial order to evaluate product quality and market response. While cost was important, they also needed stable quality to support their brand positioning in the Singapore market.
Client Requirements
During discussions, the client focused on several key points:
- Panel: 23.8-inch FHD IPS panel, no need for high color gamut, but strong batch consistency is critical
- Usage Scenario: Office use, long working hours, no flickering or overheating issues
- Stand Structure: Must be stable with no visible wobble (major issue in previous products)
- Interfaces: HDMI + VGA monitor configuration required for compatibility with older devices
- Packaging: Carton size must be reduced to lower Amazon FBA storage and shipping costs
Project Solution
(1)Selected a stable 23.8” IPS panel and applied stricter grading to ensure consistent quality across batches.
(2)Reinforced the stand by switching to a weighted base and improving the structure to reduce wobble.
(3)Kept the HDMI + VGA configuration to ensure compatibility without adding extra cost.
(4)Redesigned the packaging to reduce carton size by around 7% while maintaining safe transportation.
Project Results
The feedback from the client reflects typical e-commerce performance improvements:
- Return rate significantly reduced
- Product reviews became more stable
- Although not the cheapest option, overall profit margin improved
The project started with small sample orders (100 units) for testing.
Within 6 months after launch, it moved into stable reorders, reaching 10000+ units in total shipments across multiple batches.
Future Cooperation
The client is now working with us on:
- A 27-inch IPS monitor version
- A 100Hz refresh rate upgrade model
With the goal of expanding their office monitor product line.
